Great events leave audiences with an experience, not a pamphlet.
Photo of Kimberton CSA both; just one of the 100+ vendors in attendance at the first annual Good Food Fest.
Good Food Fest
With the mission of celebrating, educating, and promoting regional agriculture, created first-annual Good Food Fest. The vision for this one-day event was brought to life in partnership with Growing Roots Partners and Kimberton Whole Foods and included an epic farmers market of 100+ vendors, live music, kids activities, and a culinary demo kitchen. Eye-catching branding, social media promotion and key partnerships brought out over 2,500 engaged attendees. Response was overwhelmingly positive and many expressed interest in building out similar events throughout the year.
Post from @whatsannieeating (1.3k reach) highlighting Whole Foods Market booth and treats.
PA Conference for Women- Whole foods market
Sponsored annual Pennsylvania Conference for Women, to engage target female shoppers in the Philadelphia market (12k onsite and 25k digital), featuring keynote speakers Shonda Rhimes and Michelle Obama. Large-format booth evoked an artisanal bakery and conveyed mission-driven brand and its key product differentiators. Team members became the buzz of the conference, as they handed out 8k free and delicious chocolate cupcakes. Postcard-size collateral continued cause-marketing and layered in traffic-driving offers, resulting in nearly 600 unique high-basket transactions, 25% of which included promoted product category.
16'x8' community mural at Rock n Roll Half Marathon.
Group shot of 2013 Youth summit hosted at Eagles Stadium.
Rock n roll Half Marathon - Whole Foods market
To build brand equity among 30k local athletes/supporters and over 200k national digital followers of the Rock N Roll Marathon Series, orchestrated a comprehensive brand activation leveraging digital and onsite touch points. Onsite activations included branded cheer zone, finish line frozen yogurt bars for runners (welcomed on a humid muggy day) and large festival prize tent, where attendees showed their phone with app to win free snacks and gift cards. This final activation also hosted a giant “365 reasons why I run mural,” which served as a great community art piece and social photo backdrop.
HYPE Youth SummiT- The food trust
Created annual Youth for Healthy Change Leadership Summit to introduce HYPE Healthy You. Positive Energy to its young urban audience and set the tone for the year. From swag, to workshops, to hip hop performances, the event was curated to immerse students in what it means to be HYPE and inspire them to become the leaders for healthy change in their communities. Attendees returned to their schools armed with toolkits and action plans that sparked hundreds of healthy initiatives, including classroom movement breaks, walking clubs, healthy cooking classes, and youth-led school assemblies.