Successful Campaigns are like a great date: They share something delicious, Resonate, & leave em' wanting more.
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Philly Beer Week
To put Whole Foods Market on the map for local beer drinkers, created multi-pronged partnership with Philly Beer Week including mix of digital touch points, in-store events and exclusive brew collaborations. Resulted in strengthened brand equity within niche craft beer market, 1.6m digital impressions, direct brand engagement at 30+ events.
Grand Opening- Exton PA
To tackle challenge of promoting new store opening during dead of winter, crafted comprehensive marketing strategy utilizing a combination of community partnerships, street team activations, and paid and earned media. Led to outstanding opening day/week sales, exceeding sales of previous 5 openings (23.7% above average).
Feed4More
To showcase Whole Foods Market hunger relief efforts, designed and directed collective impact campaign Feed4More across 50+ stores, developed outreach toolkit for both food banks and local marketers including social media content and communications templates. Resulted in $145k raised for local Feeding America affiliates and over 100k digital impressions.
12 Days of Cheese
To establish Whole Foods Market as a specialty food destination and showcase expertise and selection around holiday cheese promotions, partnered with Yards Brewing Company and artisan cheese influencer Madame Fromage to create engaging content, pairings menus, and in-store/external tasting events. Resulted in over 174k total social impressions and a 1.7% year over year lift in transaction count on featured products.
Snack Break Giveaway
To combat retail summer slump and build brand loyalty, created fun summer activation to surprise and delight local workplaces with a spread of delicious exclusive products. Campaign incentivized store visits (over 800 in-store entries), established positive brand engagement (4.6k through product drops and social click-throughs), and increased awareness of exclusive brand offerings.
PHS Pop Up Garden
To cultivate brand visibility among target millenials and urban foodies, sponsored season-long partnerships with Pennsylvania Horticultural Society pop up beer garden. Activation included branded signage in garden, products featured on garden menu (sodas, condiments, and sausage), local vendor tastings in garden, digital exposure on web and social, and branded natural sunscreen and bug spray caddies. Resulted in reach of over 50k onsite, 150k digital impressions and up to 89% sales lift on featured exclusive products.